A · Friction
Measured Friction
Unmeasured friction is only an opinion. We count where work waits, repeats and breaks.
Welcome to akunk,
the venture studio.
We find friction in real markets, understand the mechanism behind it and build companies that remove it. Every new venture starts with what every venture before it learned.
Waiting, hand-offs, rework — friction we measure before we build
Three Foundations
for a venture — each one measured before the next.
B · Mechanism
A Better Mechanism
Don’t push harder against friction. Redesign the mechanism that creates it.
C · Evidence
Evidence of Value
Demand signals, letters of intent and unit economics that hold.
Every gate ends in one of three:
Proceed
Pivot
Kill
Method
Four phases, twenty-nine steps. A venture moves to the next phase only when its gate passes.
Observe, Measure, Choose
A venture charter, then theme scoring across the market. One theme gets the mandate. The Idea Forge generates concepts; an IP & compliance sweep and a leverage graph show where we hold an advantage.
GATE — One theme mandate and an advantage worth testing.
Test the Demand
Demand signals and customer insight come first, then willingness to pay and a unit-economics model. A concierge test sells the solution by hand before the product exists.
GATE — Customers commit and the economics hold.
Build the Mechanism
Team assembly, a focused tech stack and the product core. An alpha, then a beta, with an analytics pipeline that measures every result — the system handles the normal flow and sends exceptions to people.
GATE — The core workflow delivers measurable value.
Scale and Carry Forward
Growth experiments, a retention loop and CAC balanced against LTV. Then operational scaling, fundraising and governance. What the venture learns returns to the studio.
RESULT — Repeatable growth, and parts the next venture can reuse.
How we work: observe, measure, decompose, locate friction, understand the mechanism, transform inputs, recombine parts, automate the cycle, detect failure, regulate flow, create leverage.
Why a studio
Leonardo did not design machines as monoliths. He studied screws, gears, pulleys and bearings one by one, then combined them into new machines. We build companies the same way: each venture is a new configuration of proven parts around one specific friction — and every company we build leaves parts for the next.
From parts to a mechanism
Many Parts.
Many Parts.
One Mechanism.
Every venture starts as scattered observations: where work waits, repeats or breaks. We measure the friction, take the system apart and recombine proven parts into one mechanism.
Let’s Talk
Write to us
Tell us what you would like to talk about. Every message reaches the studio, and we answer each one.
[email protected]
Every conversation starts with one email.
Studio
Yerevan
Armenia40.1792° N 44.4991° ELocal time · GMT+4
© 2026 
Venture studio · Yerevan
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Venture studio · Yerevan
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